Founder & Creative Director
Meet Lori Waits.
Founder of Corner Store Marketing Group LLC, with nearly three decades in the sign and design industry, built on creative excellence, principled leadership, and an unwavering commitment to delivering results that exceed expectations.
Founder & Creative Director
Meet Lori Waits.
Founder — Corner Store Marketing Group LLC
With nearly three decades in the sign and design industry, I have built deep expertise in the visual communication needs of real estate professionals, government agencies, and commercial clients. Real estate agents have been among my primary clients throughout my career, which means I understand not just the design requirements of the industry, but the pace, the competitive pressure, and the standards that buyers and sellers expect.
My background in business and entrepreneurship led me to found Corner Store Marketing Group LLC as both a service business and a strategic entry point into a larger vision. After developing one of the most comprehensive operational manuals for my future venture, Eastern Reclamations, I recognized that the most effective path forward was to lead with the expertise I have spent a career building. That decision is how Corner Store Marketing Group came to be.
I am a creative professional and a leader who believes deeply in building others up — in business, in community, and in character. That philosophy is reflected in every client relationship I maintain and every project I deliver.
My ability to take a concept and translate it into a compelling, production-ready visual is what drives the results my clients come to rely on. If you do not see exactly what you need on this website, please reach out. I have yet to encounter a visual communication challenge I could not solve.
I look forward to building lasting business relationships and to playing a meaningful role in your growth.
Professional Principles
Character. Creativity. Results.
Client-Centered Creativity
Every engagement begins with listening. I translate your objectives into a visual system that communicates with clarity, purpose, and impact.
Leadership & Accountability
I hold myself to the same standards I bring to every project — integrity, diligence, and a commitment to outcomes that reflect well on both of us.
Production Expertise
Nearly 30 years of hands-on production experience means I anticipate project requirements, prevent costly errors, and deliver press-ready work that performs in the real world.
Long-Term Partnership
My goal is not a single transaction — it is a sustained business relationship built on trust, consistent results, and your continued growth.
Government & Corporate Projects
Government & Corporate
Federal Agency Partner
Public Outreach Print Campaign
Bilingual informational poster series and community outreach collateral for a multi-county public program.
Government Field Office
Annual Report Design
An eighty-page accessible annual report with plain-language summaries, infographic spreads, and Section 508-compliant typography.
Public Agency
Concept Signage & Facility Graphics
Indoor directional signage and facility graphics design for a federal office complex.
State Agency Partner
Educational Materials Suite
Booklets, brochures, and training materials coordinated from design through production and delivery.
Real Estate Projects
Real Estate & Brokerage
Bluegrass Realty Partners
Agent Brand Identity System
Full identity refresh and listing collateral system rolled out across forty-two agents in the Lexington market.
Kentucky Capital Realty
Open House Campaign
Direct mail and yard sign system designed for a thirty-property luxury portfolio launch.
Regional Agency Partner
Public Outreach Suite
Bilingual print and field collateral for a multi-county community outreach program.
Luxury Listing Group
Property Brochure Suite
High-end property brochures and just-listed direct mail pieces for a ten-property luxury portfolio.
Future Initiative
Eastern Reclamations
A developing nonprofit initiative designed to intercept recyclable construction debris before it reaches Kentucky landfills, diverting up to 40 percent of waste stream and repurposing those recovered materials to construct tiny homes for disaster relief. A closed-loop model where sustainability creates shelter.
Looking for something specific?
If you do not see it here, contact me directly. I can almost always find exactly what you need.
Get in Touch